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Many people still dispose of medicine, by flushing it down the drain, or in other ways that harm the environment. How to inform them that medicine can cause damage to the environment, in an entertaining way?
Client
Kurzemes Plānošanas Reģions
Services
Animation
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For the animation to be entertaining, we decided to craft it in the form of a poem,
and commissioned a poet to write the story.
The animation followed the journey of an incorrectly disposed of pill.
From our hero’s home and garden to the water processing plant and all of the pipes that connect the two. Finally showing the harmful effects to nature.
In the end the campaign was adopted to 2 countries, and even a second video later followed,
in a continuation of the set style, rationally explaining the process to correctly dispose of medicine.
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